The Recall Checklist is designed to help firms navigate the recall process. Not all items on this list will apply in all situations. Recalling firms may obtain additional guidance at, by contacting the Office of Compliance at 301‐504‐7520, or sending an e‐mail to

Initiating a Recall

  • Stop production
    Identify affected UPC, date codes, and model numbers
  • Isolate inventory
  • Notify distribution chain to stop sale and isolate products
  • Contact recipients of any in‐transit shipments of products
  • Determine remedy (full refund, repair, or replacement)
  • Test replacement or repair
  • Redesign future production to eliminate hazard
  • Enhance quality control measures
  • Change model/serial numbers of redesigned product
  • Relabel packaging of reworked products to distinguish from defective products
  • Draft a reverse logistics plan
  • Determine how returns will be processed at all levels of distribution


Recall Notice Documents and Related Items

  • Toll‐free number
  • Joint Press Release
  • Retail Poster
  • Customer Service Script or FAQ
  • Social Media Plan (Twitter, Facebook, Pinterest, etc.)
  • Link to recall information on Firm’s home page
  • Individual letters to distribution chain (retailers, consumers, distributors)
  • Contact information for all retailers, distributors, and consumers
  • Envelopes marked with “Important Safety Message” or “Safety Recall” (in red ink) for recall notice mailing


After the Public Announcement

  • CPSC will monitor the recall by contacting retailers and/or consumers
  • Report monthly on recall participation as required
  • Keep recall notice information posted on the firm’s website for the duration of the recall
  • Keep posters up in retail locations for 120 days or longer
  • Consult frequently with Compliance staff working with you on the recall to avoid problems


Tips for Success

Designate a key company official to be the point of contact for handling details and escalated issues.

Stay on message (with language agreed to in joint press release). Don’t blame the consumer.

Support CPSC publicity efforts.

Use creative methods to promote the recall via:

  • Pediatrician or specialty posters;
  • Paid advertising;
  • Social media;
  • Online or broadcast‐ready videos;
  • Recall flyers in accessory parts;
  • Listserv e‐mails & text messages to customers
  • Messages on credit card statements and bills; &
  • Announcements to customers on catalog, loyalty program, warranty, and service inquiry lists.